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This phase left "Dick Smith" as the sole brand in the parent company's consumer electronics division. In and , the Powerhouse concept changed to focus on a broader consumer market and less towards electronics enthusiasts. An international edition of the flagship catalogue was published in support of the operation.
The venture traded under the banner "David Jones Electronics Powered by Dick Smith" and promoted televisions, computers, tablets, home office, audio-visual and other digital products, with employees and inventory transferred over to Dick Smith. In and , the Powerhouse concept changed to focus on a broader consumer market and less towards electronics enthusiasts. Though many CB radio stores closed when interest waned at the end of the 70s, Dick Smith Electronics thrived on exploding PC sales and its established electronic components and kit lines.
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Major changes[ edit ] Hornsby DSE, housed inside Westfield Hornsby , was the first store to be renovated under the new concept In early , following Woolworths' review of its consumer electronics division, Dick Smith Electronics renovated its flagship store in Hornsby, New South Wales , as a "concept" under the branding "Dick Smith Technology".
In March , Woolworths Limited CEO Michael Luscombe confirmed the end of Powerhouse as a separate entity, also adding that the company's third consumer electronics brand Tandy would be gradually phased out over the next three years as the stores' leases ended. Major changes[ edit ] Hornsby DSE, housed inside Westfield Hornsby , was the first store to be renovated under the new concept In early , following Woolworths' review of its consumer electronics division, Dick Smith Electronics renovated its flagship store in Hornsby, New South Wales , as a "concept" under the branding "Dick Smith Technology".